Tom Haak is the director of the HR Trend Institute. Tom follows, detects and encourages trends. In the people and organisation domain and in related areas. Where possible, the institute is also a trend setter.Tom has an extensive experience in HR Management in multinational companies. He worked in senior HR positions at Fugro, Arcadis, Aon, KPMG and Philips Electronics. Tom has a keen interest in innovative HR, HR tech and how organisations can benefit from trend shifts. Tom is seen as one of the leading European and global HR thought leaders.


In the past years, Tom Haak has delivered keynotes about subjects as:

  • The latest trends in HR
  • Trends in Recruitment
  • Trends in Learning & Development
  • Trends in Performance Management
  • Trends in Compensation & Benefits
  • Trends in Workforce Analytics
  • The future of data-driven HR
  • The Psychology of People Analytics

  • tomhaak

  • How AI will disrupt HR
  • Improving the Employee Experience with HR tech
  • Personalisation and HR
  • What your employees really want
  • The consumerisation of HR
  • HR in scaleups
  • Key elements of Agile HR
  • Creating a powerful HR strategy
  • The Museum of HR
  • In house workshops for HR teams:

    In the last years, Tom Haak conducted workshops on HR Trends, HR Tech and innovations for organisations as AstraZeneca, Booking, Dutch Ministry of Foreign Affairs, Oracle, Perfetti van Melle, Procter & Gamble, Unilever, JDE, Deutsche Telekom, Heineken, Siemens, Nutreco, Airbus, Ferrovial, ABN-AMRO, FrieslandCampina, Amway, Philips, KPMG, Nestlé and various others.



    Tom Haak will speak at various international conferences
    in the coming months. He will also be involved in training activities,
    and conduct some masterclasses.
    Have a look at the agenda for more information.
    Read more