Natal Dank
Tom Haak

The HR Trend Institute follows, detects and encourages trends, in the people and organisation domain and related areas. Where possible, the institute is also a trendsetter. The HR Trend Institute represents many years of experience in senior HR Management positions in multinational companies and a keen interest in innovative HR, HR tech and how organisations can benefit from trend shifts. As a result the HR Trend Institute is seen as one of the leading European and global HR thought leaders.


In the past years, Natal Dank and Tom Haak have delivered keynotes on a wide range of topics such as:

  • The latest trends in HR
  • Trends in Recruitment
  • Trends in Learning & Development
  • Trends in Performance Management
  • Trends in Compensation & Benefits
  • Trends in Workforce Analytics
  • The future of data-driven HR
  • The Psychology of People Analytics
  • How AI will disrupt HR
  • Improving the Employee Experience with HR tech
  • Personalisation and HR
  • What your employees really want
  • The consumerisation of HR
  • HR in scaleups
  • Key elements of Agile HR
  • Creating a powerful HR strategy

In house workshops for HR teams:

Natal Dank and Tom Haak have both delivered keynotes and workshops on HR Trends, HR Tech and innovations for major organisations including AstraZeneca,, Dutch Ministry of Foreign Affairs, Oracle, Perfetti van Melle, Procter & Gamble, Unilever, JDE, Deutsche Telekom, Heineken, Siemens, Nutreco, Airbus, Ferrovial, ABN-AMRO, FrieslandCampina, Amway, Philips, KPMG, Nestlé, Lego and others.


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