Answers to the BIG Purpose Quiz


2. From which companies are the following purpose/ mission statements?

  1. Belong anywhere. AirBNB
  2. Changing business for good. Virgin.
  3. Driving prosperity through transport solutions.  Volvo
  4. Empower people to experience the world. Booking
  5. Inspire the world, create the future. Samsung
  6. Improving people’s lives through meaningful innovation. Philips
  7. The maintenance of international peace and security. UN
  8. To provide the best customer service possible. Zappos
  9. We mobilise personal, social and business networking. Deutsche Telekom
  10. To accelerate the world’s transition to sustainable energy. Tesla
  11. We save people money so they can live better. Wallmart
  12. To improve the health and happiness of the world. Headspace
  13. To give customers the most compelling shopping experience possible. Nordstrom
  14. To build trust in society and solve important problems. PwC
  15. Discover new ways to improve and extend people’s lives. Novartis
  16. Connect, protect, explore and inspire the world through aerospace innovation. Boeing
  17. To create a better everyday life for the many people. IKEA
  18. To be a company that inspires and fulfils your curiosity. Sony
  19. We push the boundaries of science to deliver life-changing medicines. Astrazeneca
  20. To bring inspiration and innovation to every athlete in the world. Nike
  21. Organise the world’s information and make it universally accessible and useful. Google
  22. To pioneer nutritional discoveries that help people live longer, healthier lives. Danone/Nutricia
  23. Empower every person and organisation on the planet to achieve more. Microsoft
  24. Innovate to bring therapies to patients that significantly improve their lives. Pfizer
  25. To connect the world’s professionals to make them more productive and successful. LinkedIn
  26. We make medicines that help people live longer, healthier, more active lives. Eli Lilly
  27. To help people around the world plan and have the perfect trip. Trip Advisor
  28. To enrich people’s lives with programmes and services that inform, educate and entertain. BBC
  29. To connect everybody to live a better today and build a better tomorrow. Vodafone.
  30. To give people the power to build community and bring the world closer together. Facebook
  31. To give everyone the power to create and share ideas and information instantly, without barriers. Twitter
  32. To inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time. Starbucks
  33. To provide authentic hospitality by making a difference in the lives of the people we touch every day. Hyatt
  34. We brew great beers, we build great brands and are committed to surprising & exciting our consumers everywhere. Heineken
  35. To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online.  Amazon
  36. We enable our clients to make informed decisions and well-considered investments as they develop our natural and built environment. Sweco
  37. To deliver information on the people, ideas and technologies changing the world to our community of affluent business decision makers. Forbes
  38. Shape the future of the Internet by creating unprecedented value and opportunity for our customers, employees, investors, and ecosystem partners. Cisco
  39. To refresh the world in mind, body and spirit. To inspire moments of optimism and happiness through our brands and actions. Coca Cola
  40. To prevent and alleviate human suffering in the face of emergencies by mobilising the power of volunteers and the generosity of donors. Red Cross
  41. To make unique sports cars that represent the finest in Italian design and craftsmanship, both on the track and on the road. Ferrari
  42. To help our clients create such high levels of economic value that together we set new standards of excellence in our respective industries. Bain & Co
  43. To prepare and sell quick service food to fulfil our guest’s needs more accurately, quickly, courteously, and in a cleaner environment than our competitors. Burger King
  44. We will lead the way to the future of mobility, enriching lives around the world with the safest and most responsible ways of moving people. Toyota
  45. Our purpose goes beyond what we sell. We’re using our reach to be a positive force. For our customers. Our people. Our communities. Our world. McDonalds
  46. To help people worldwide where the need is greatest, delivering emergency medical aid to people affected by conflict, epidemics, disasters or exclusion from health care. Medecins sans frontiers
  47. To be the most creative and thoughtful investment consultants in the industry, helping clients of all types to achieve results through sophisticated, client centric options. Aon Hewitt
  48. To succeed requires “the highest standards of corporate behaviour towards everyone we work with, the communities we touch, and the environment on which we have an impact. Unilever
  49. With our research-driven specialty businesses, we help patients, customers, partners and our communities around the world to live a better life. We deliver entrepreneurial success through innovation. Merck
  50. To help our clients make distinctive, lasting, and substantial improvements in their performance and to build a great firm that attracts, develops, excites, and retains exceptional people. McKinsey
  51. Whatever the challenge, we deliver exceptional and sustainable outcomes for our clients. We work collaboratively to create value through built and natural assets that work in harmony with their surroundings. Arcadis
  52. To be the most hospitable company in the world – by creating heartfelt experiences for Guests, meaningful opportunities for Team Members, high value for Owners and a positive impact in our Communities. Hilton
  53. We make real what matters by setting the benchmark in the way we electrify, automate and digitalise the world around us. Ingenuity drives us and what we create is yours. Together we deliver. Siemens
  54. To earn customers for life by building brands that inspire passion and loyalty through not only breakthrough technologies but also by serving and improving the communities in which we live and work around the world. GM
  55. To undertake research and action focused on preventing and ending grave abuses of the rights to physical and mental integrity, freedom of conscience and expression, and freedom from discrimination, within the context of its work to promote all human rights. Amnesty International
  56. We are committed to giving people and organisations the space they need to realise their dreams and ambitions. We do this because we believe the world is a better place when people are in charge of their own lives, their own development and their own growth.  ABN Amrobank
  57. We go deep to unlock insight and have the courage to act. We bring the right people together to challenge established thinking and drive transformation. We work with our clients to build the capabilities that enable organisations to achieve sustainable advantage. We are shaping the future. Together. BCG
  58. Our purpose is enhancing quality of life and contributing to a healthier future. We want to help shape a better and healthier world. We also want to inspire people to live healthier lives. This is how we contribute to society while ensuring the long-term success of our company. Nestlé.
  59. We will provide branded products and services of superior quality and value that improve the lives of the world’s consumers, now and for generations to come. As a result, consumers will reward us with leadership sales, profit and value creation, allowing our people, our shareholders and the communities in which we live and work to prosper. P&G
  60. We believe all sustainable progress is driven by people with the imagination and determination to improve their future and the futures of those around them. We empower people and organisations to realise their own vision for a better future – however modest or grand. Our purpose therefore is: Empowering people to stay a step ahead in life and in business. ING
  61. As one of the largest food and beverage companies in the world, our mission is to provide consumers around the world with delicious, affordable, convenient and complementary foods and beverages from wholesome breakfasts to healthy and fun daytime snacks and beverages to evening treats. We are committed to investing in our people, our company and the communities where we operate to help position the company for long-term, sustainable growth. Pepsico
  62. We believe that oil and gas will remain a vital part of the global energy mix for many decades to come. Our role is to ensure that we extract and deliver these energy resources profitably and in environmentally and socially responsible ways. We seek a high standard of performance, maintaining a strong and growing long-term position in the competitive environments in which we operate. We aim to work closely with our customers, our partners and policymakers to advance a more efficient and sustainable use of energy and natural resources. Shell
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