HR Trends: The Heineken Ignite example


Examples of smart and creative use of trends in the field of people and organisations

#1.001: The Heineken Ignite Example

Why? The best talent is not necessarily employed by organizations. Heineken looks for the best designers around the world, and involves them in design workshops. One year they came up with ‘Heineken Ignite’, an interactive bottle with a flashing lamp that responds to drinkers. 

Keywords: #design #flexible #heineken #talent

Link: Ignite Story


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