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HR Trends: The Heineken Ignite example

2nd, November 2015
 
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by Tom Haak
 
in  Trends in HR
 
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Heineken Ignite

Examples of smart and creative use of trends in the field of people and organisations

#1.001: The Heineken Ignite Example

Why? The best talent is not necessarily employed by organizations. Heineken looks for the best designers around the world, and involves them in design workshops. One year they came up with ‘Heineken Ignite’, an interactive bottle with a flashing lamp that responds to drinkers. 

Keywords: #design #flexible #heineken #talent

Link: Ignite Story

HR Trend Institute

The HR Trend Institute detects, follows and encourages smart and creative use of trends in the field of people and organisations, and also in adjacent areas.
Tom has a keen interest in organisations and service providers that use trends in a creative and innovative way. He advices organisations on how to get more focus in their HR interventions and how use trends to increase the impact of HR.

He can be followed on Twitter (@tomwhaak and @hrtrendinst) and on Instagram @tomwhaak.
The HR Trend Institute also has a Pinterest page.

Tom Haak can conduct inspiring presentations and workshops about trends in HR and how organisations can benefit. The HR Trend Institute can also conduct the HR Trend Scan.

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About the Author: Tom Haak

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Tom Haak is the founder and director of The HR Trend Institute. Prior to founding the HR Trend Institute in 2014, Tom held senior HR positions in companies as Arcadis, Aon, KPMG and Philips. The HR Trend Institute detects, follows and encourages smart and creative use of trends in the field of people and organizations, and also in adjacent areas.