Will crowd branding become important for recruitment?

A Dutch start-up, Soosr, is launching a crowd branding tool and platform. Soosr is a marketing tool with instant rewarding. Through an App participants can share interesting information about the brands they like. If they do this, they will receive a reward (discount, credit points, a badge). Soosr will be launched in June 2014.
Will crowd branding become important in recruitment? Soosr might be a tool with good applications in this area.


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